Speeches are a powerful means to present policy, argue your point or influence people. With the right speech at the right moment for the right audience you can – in the words of Ted Sorensen – “ignite a fire, change men’s minds, open their eyes, alter their votes, bring hope to their lives, and, in all these ways, change the world. “
What’s a good speech? A good speech is, in short, a text in clear language, tailored to the listeners, with a memorable message, embellished with colourful images in an oral format. A speech with impact marries rhyme with reason.
Who is a good speaker? Speakers are made not born. Anyone can be a good speaker. The secret is in the preparation. Take your time to think about what to say and how to say it. And hire a good speechwriter….
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Know your audience! This applies not only to speeches, but also to other texts. Who is going to read your letter? Who is going to visit your website? Who is going to read your leaflet, your annual report or your policy paper? What do readers want to know about you and about your business or institution? And what do you want those readers to remember about you? I can help you to make your texts persuasive, elegant and memorable.
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Writing speeches – for others – is a profession; learning to write speeches is a combination of theory and practice, knowledge and skill. That is why I deliver my courses to small groups. That way the participants learn from my experience and expertise, but also from the successes and mistakes of the others. During my courses I alternate short pieces of theory with writing exercises, videos and examples. The participants will practise, discuss what works and what does not, and learn from the speeches from great and less great speakers.
Even if you already have a lot of writing experience, including writing speeches, sometimes you can use a little help to put theory into practice.
In a few hours of intensive coaching I can help you to find the best message, structure and language that works for you. This can be done by mail or Zoom, telephone or in person.
Curious? Feel free to contact us via the blue button below.