What to say and how to say it?
A good speech is a text in clear language, tailored to the listeners, with a memorable message, embellished with colourful images in an oral format.
What I do
Do you need to engage with voters, employees or customers? Do you need to manage a country, a company or a crisis? Do you need to offer leadership by speaking in public? If you do, I can help you find the words, to make the speeches, to fulfil these tasks.
A strong message in attractive and understandable language; with topical anecdotes and familiar examples; a speech that works for you and your audience; a text that is clear and memorable, the right words on the right topic, delivered in the right way at the right moment – this is the expertise I offer.
Who I am
I write speeches and other texts for cabinet ministers, CEO’s, entrepreneurs, managers and directors. I write about finance and taxes, economics and innovation, sustainability and mobility, healthcare and media, art and culture. I can use my expertise to supercharge any text in Dutch or in English.
From the presentation of the Annual Budget to the merger of an international media company, from the New Year plans of an academic hospital to the retirement of a rector magnificus, from an annual report to a grant application, my skill is to translate these subjects into compelling narratives.
Because writing speeches for somebody else is an art, speechwriters need training. Based on my experience as a professional speechwriter – (I have worked as a speechwriter, editor and trainer for almost 25 years. First as a civil servant for a wide range of cabinet ministers then as a freelancer for the past 15 years) – I deliver courses for beginners and more experienced speechwriters working in the civil service, industry and commerce. For the past 20 years I have trained all the speechwriters who go on to work for the Government of the Netherlands.
I also organize workshops, seminars and peer review meetings for Dutch (and Flemish) speechwriters, under the umbrella of our Dutch speechwriter network, in close co-operation with the Dutch Ministry for General Affairs.
Patrick Maloney, managing director Hering Schuppener
Nathalie Milio, speechschrijver Gouverneur Provincie Antwerpen
Xander Stroo, programmacoördinator deBuren
Thomas Hart, woordvoerder bij het ministerie van Economische Zaken en Klimaat
Lodewijk van Wendel de Joode, speechschrijver korpsleiding Politie
Nora Grapperhaus, speechschrijver CEO ING
Majoor Joyce van der Eijk, speechschrijver Ministerie van Defensie
Martin Bovenkamp, Teamcoördinator Communicatie en Bestuurssecretariaat Provincie Zeeland
Tycho Hoff, speechschrijver
Matt Greenough, director at Words Matter
Workshop speechwriting in Oxford
Ten days ago I had the honour to teach a group of speechwriters at Queen’s College in Oxford. This one day training was part of the annual conference of the European Speechwriters Network. One of the subjects that we discussed in the group was the new European trend...
Speechwriters long for recognition
In April the news was on Twitter, on the websites of ministries, in the magazine Adformatie: three Dutch speeches win an American Cicero Award. That sounds impressive. Beautiful speeches too, so it is obvious that they are worth a price. But what did they win? What is...